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The top Search Engine Pay-per-Click programs offer
you a way to quickly and easily have your pages listed
at the very top of the search results - just what you
are looking for in fact. However there are some pitfalls
to avoid, so make sure you read All of this page before
jumping in.
New
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There is now a service which gives you ALL the
benefits of the standard Pay-per-Click programs
but protects you from the dangers. We can't explain
this service any better than they do so
click here. |
The General Idea
Most of the Pay-per-Click programs work as follows, - You create your page title, description and link as you would like it to appear in the results.
- You then enter the Keywords & Phrase that you would like your listing to appear for.
- You then enter an amount you are willing to pay each time a user clicks on your listing. This is known as your keyword bid.
- Your keyword bid is then compared with other listings who are bidding for this keyword or phrase and the results are returned to the user with highest bid appearing first.
There are many Pay-per-Click programs out there, however at the time of writing 4 of these cover over 98% of the searches conducted on the Internet ( see below ). How to Play the Pay-per-Click Game Successfully.
To be successful at the Pay-per-Click (and hence your business) the single thing that you should keep in mind at all times is PROFIT !
Get carried away and forget this and you will loose! Before you start bidding on keywords or phrases you need to know what the maximum is you can pay for each click and still make a profit. There are many factors involved in this but when you first start you should base your decision on just the following, Simply divide your net profit by your visitor to sale ratio and this gives you a rough figure of the Maximum You can Bid and Still be in Profit. For example lets say you sell a product for $50 a time and your net profit is $20 per sale. Let's also say that you tend to make a sale for every 200 visitors. Then the Maximum you can bid for this page would be, $20 / 200 = $0.10
This is only a guide figure and there are other factors which are going to come into play. For instance it may be that quality of visitors you get from the search result will be higher which in turn alters your visitor to sale ratio ( i.e.. it may change to 100 ).However at first it is best to play safe and start with a low figure, monitor the results and then re-asses. For this reason I recommend that you should Half the Maximum Bid figure calculated above. So in our example your maximum bid ( to start with ) would be only $0.05. But wait, I hear say "This product is only designed to pull people in, I make my real profit from backend products that I sell to customers later". That's all well and good and a very valid point. Yes, of course you need to take this into account and indeed if this is your situation then you need to factor this in and possibly increase your maximum bid figure. But in order to do this you should base all your calculations on Established Fact. e.g. - How many customers do you manage to repeat sell to ?
- How many Visitors to your first page go on to visit your other product pages ?
You can only sensible answer these questions and hence make sure your business runs in Profit by Accurately Monitoring your Visitors across all Your Sites Pages.
Again if you are not doing so already then the TrafficFile.com Gold service represents an excellent way for you to easily obtain this information in Real Time.
I have seen (and you will too) some listings paying
several dollars for each click through, well I don't
know what they are selling on the backend but it must
be pretty damn good to be still making a profit. Don't
get caught up with competing against them, find a way
round them ( alternative phrases etc. ). When their
Money runs out I think you will see them disappear.
Remember keep in mind at all times The Profit to
Your Business !
Signing Up for the 4 most Important Programs
Here are the 4 Pay-per-Click Programs that will ensure you get coverage across over 98% of internet searches conducted. Overture
At the time of writing Overture are giving new customers $10 in their account.
To create your account - click here. FindWhat
This program still allows bids as low as $0.05 !
This means that for only $25 you have the potential
to receive upto 500 visitors who are actively looking
for a solution to a problem.
Google
A variation on the standard Pay-per-Click program, The Adwords program displays paid-for results as ads not search listings. Sprinks
As well as promoting your site via Search results they also have a unique network of Guide Sites which are more like a Directory.
New
Service
There is now a service which gives you ALL the
benefits of the standard Pay-per-Click programs
but protects you from the dangers. We can't explain
this service any better than they do so
click here. |
We use all four of these programs and
find them all very effective. As long as you use them
wisely and make your bidding decisions based on accurate
information ( described above ) then you too should
experience a Healthy Profit from them.
In addition, each of these programs provide you with valuable Keyword and Phrase Statistics which are vital when deciding which keywords to target. One last word, The Pay per Click programs should be viewed as only part of your Search Engine Strategy - Not the Total Solution. | 
