This method may seem a little crude, but it does work and it's free. It relies on the fact that your competition is already targeting the prime keywords and phrases for your product.
Pick a Search Engine ( one of the big ones e.g Google or AltaVista ) and enter your first keyword or phrase.
Click on the top result.
View the page source of that page ( In Internet Explorer this is "Source" under the "View" menu, in Netscape it's "Page Source" under the "View" menu ).
Now look for the keywords Meta tag ( this where you will every search term they are targeting ),
eg.
<META NAME="keywords" CONTENT="web,site,traffic,log,analyzer,web,statistics,web site traffic,log analyzer,web statistics">This should be in the first few lines of the page source. If you don't see it then ignore this page, go back to the search results and pull up the source of the second page in the list.
In the Content section of this tag you will see search term and keyword that this page is targeting, compare this to your list and add any new ones you haven't got. On your keyword list place a number 1 next to each keyword/phrase that appears in this page's "keyword Meta" tag.
Now, go back to the search results and pick the next page on the list. Do the same again, View the Search, recording any new keywords you find to your list and Add 1 to the number next to each keyword on your list found on this page's keyword meta tag. Repeat this for about the first 5 to 7 results only.
Repeat this process for the next Keyword or Phrase on your list.
At the end of this you will have a list of keywords and phrases with numbers next to them. The higher the number the more important this keyword or phrase is to you. Sort your list by this number, so that highest is at the top.
Why this works. For each search you are looking at the Top 5 - 7 pages. To get to the top of the results these pages have been Optimized by your competition for the very keywords that appear in the Keyword META TAG. So by analyzing these pages you have discovered which keywords your competition feels are important and probably a few more you haven't thought of. By recording the number of Web Pages that include each keyword you are effectively "Scoring" that keyword or Phrase according to what the BEST of Your Competition is doing.
This doesn't guarantee that people are searching for a particular phrase, but it's a good bet that if all the top competition is targeting it, then a lot of people are using it.When we started ( back in 1996 ) this was the only method available. It worked for us and should still work well for you today.
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