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Get this first step right and you stand a very high chance of
online success. Most people start their quest by using a search engine. It then
follows that most of your potential visitors are trying to
find you, first of all by entering keywords or more correctly
phrases into a search engine. Today people tend to enter phrases
containing between 2 and 5 words. This means that it is vital you know which keywords and phrases
your potential customers are entering in the search engines. You are going to spend a lot of time (and money) designing your
site, optimizing your pages and getting listed in the various
search engines. Imagine all that work amounting to nothing just
because you built your site and product around a phrase that
nobody ever searches for. I know how this feels, I did just this
back in 1997. One of my first ventures on the internet was based around a
little product (a java applet) which read data from the web page
and displayed a graph. This graph was what is commonly known as
a 'Bar Graph' with the bars being vertical. However the correct
mathematical name for this type of graph is a 'Column Chart', so
coming from a science background I assumed this is what everyone
else called it. I named my product '3D Column Chart' and based
my whole web site and optimised pages for 'column chart'. The
months went by and I got a few visitors and made a few sales but
nothing like I was expecting. So I asked Why ? I first of all looked at the competition and it struck me that
they seemed to be targeting the phrase 'bar graph' and not
'column chart'. After doing some more research I found that the
phrase 'bar graph' was being entered into search engines over
10,000 times per month were as the phrase 'column chart' was
only being entered a few hundred times. Needless to say I changed the name of my product to
'3D Vertical Bar Graph', redesigned all my site from scratch and
this time optimized for the phrase 'bar graph'.
What a turn around !, within just a couple of months of doing
this my visitor numbers and sales increased 10 fold. This taught me a very valuable lesson, 'No matter how much you know about a subject, it is folly
to guess the market' Consider the price I paid for this lesson, all that time spent
building the site, optimizing the pages (about 3 months work)
and in addition all those months of 'lost' sales. Yes, indeed it
was an expensive lesson but I am glad I found out back then
rather than carry on blindly for years. Here's the moral, before you do anything (even naming a product)
do the keyword research and do it Right. It's going to save you
a lot of wasted effort and will be the difference between
Success and Failure. We have compiled a guide which details exactly how to find the
best keywords and phrases for your product or service. To read
the Free Guide now simply go to the following page, http://www.trafficfile.com/internet_marketing/search_engine/search_term.htm We hope you found this article useful and would like
to wish you every success with your online venture. Thanks The TrafficFile Team
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