Advanced Web Counter - Newsletter Archives

Advanced Web Site and Visitor Tracking.

This great service will save you time, money and vastly improve the efficiency of your advertising and marketing campaigns.

What's more, this service is so simple and easy to use you could be up and running within minutes.

To find our more click here

Issue 3 - Don't Submit to the Search Engines

Having done the keyword research and designed your pages to rank
highly, all you need to do now is get those pages into the search
engine database and the visitors come flooding in.

This bit used to be very easy, you would just go to each engine,
find the submit button and enter the information. With a bit of
luck your pages would be in the database within a few weeks. If
they weren't you would simply re-submit again.

Today the search engine world is a little more complex and, with
certain engines, using the Submit function can harm your final
ranking within the database.

I will concentrate on just one search engine for which I know
this to be True. But first a little background on why this
engine is now the most important for you to get listed with.

It is generally accepted that since the dawn of the web, Yahoo
has been the most used Search Directory and still remains at
the top. However something very important changed this month.
When someone uses the Search Function on Yahoo (and lets face,
most do) the results produced are no longer coming from the
Yahoo Directory - they are instead being produced by Google from
the Google database. Try it for yourself, go to Google type in a
phrase then try the same phrase in Yahoo. You will see the exact
same results appear in both cases.

So what does this mean ?
Well Google was already high up the search engine rankings
(either 3rd or 4th). Now that it is also providing All the
results for the number 1 search function it has become the most
important Search Engine. Get listed well in the Google Database
and you will appear high in the searches conducted both on Yahoo
and Google.

So lets' talk a little more about Google and how to get into
this database. Although we don't know the exact rules Google
uses we do know that Google has always placed high importance
on what the web was designed to do and the integrity of it. In
particular the root idea of the web is that,

'Pages Link to other pages of Similar / Relevant Information'

It believes so strongly in this idea (and quite frankly we do
too) that it has been in-built into both the Google Ranking
programs and Submission process. We believe the implications
of which boil down to the following,

1) Google will not include a page in it's database unless there
exists at least one link to it from a page already within
it's database.

2) When Google produces a set of results it not only scores the
page on it's own content, but places a high importance on
both the number of pages which link to it and the quality of
those pages (more about this next week).

3) A page which is picked up by the Google Spider (the program
which surfs the net looking for new pages) will score higher
than an identical page which is entered using the Google
Submission process.

The Google Spider is probably the most efficient of all the
search engine spiders around today. We know that our own pages
are visited once a month by the Google Spider.

Look at rules 1) and 3) again, combine this with the efficiency
of the Google Spider and there you have it - the perfect way to
get your pages included in the Google Database.

i.e.
Obtain links to your pages from other sites which are already
within the Google database and then sit back and wait.

Your pages will (within a month) be added to the database by
the Google Spider automatically obeying rule 1) and having
the added bonus of being Spidered not Submitted.

There it is, how to achieve a better listing by Not Submitting.
There are some more factors which you should consider, including
the importance of the 'Open Directory'. Once again we have put
this all in a free guide for you at,
http://www.trafficfile.com/internet_marketing/search_engine/submit.htm

Next week we will pick up on another aspect of Google - the way
in which pages linking to you can effect your ranking and more
importantly how to judge the quality of those pages.

We hope you found this article useful and would like
to wish you every success with your online venture.

Thanks

The TrafficFile Team
http://www.trafficfile.com/

Did you find this Article Useful ?
If so then your own visitors may do too. Please feel free to Re-Publish this article on your own site (or within your own ezine / newletter).

TrafficFile.com hereby grants you permission to publish this article in it's entirity so long as nothing is changed (including any links). To publish this article simply copy and paste from the following text box,

Simply Highlight, Copy (Ctrl C) and Paste (Ctrl V).

<H1>Issue 3 - Don't Submit to the Search Engines</H1>
Having done the keyword research and designed your pages to rank 
highly, all you need to do now is get those pages into the search 
engine database and the visitors come flooding in. 
This bit used to be very easy, you would just go to each engine, 
find the submit button and enter the information. With a bit of 
luck your pages would be in the database within a few weeks. If 
they weren't you would simply re-submit again.
Today the search engine world is a little more complex and, with 
certain engines, using the Submit function can harm your final 
ranking within the database.
I will concentrate on just one search engine for which I know 
this to be True. But first a little background on why this 
engine is now the most important for you to get listed with.
It is generally accepted that since the dawn of the web, Yahoo 
has been the most used Search Directory and still remains at 
the top. However something very important changed this month. 
When someone uses the Search Function on Yahoo (and lets face, 
most do) the results produced are no longer coming from the 
Yahoo Directory - they are instead being produced by Google from 
the Google database. Try it for yourself, go to Google type in a 
phrase then try the same phrase in Yahoo. You will see the exact 
same results appear in both cases.
So what does this mean ? 
Well Google was already high up the search engine rankings 
(either 3rd or 4th). Now that it is also providing All the 
results for the number 1 search function it has become the most 
important Search Engine. Get listed well in the Google Database 
and you will appear high in the searches conducted both on Yahoo 
and Google.
So lets' talk a little more about Google and how to get into 
this database. Although we don't know the exact rules Google 
uses we do know that Google has always placed high importance 
on what the web was designed to do and the integrity of it. In 
particular the root idea of the web is that,
'Pages Link to other pages of Similar / Relevant Information'
It believes so strongly in this idea (and quite frankly we do 
too) that it has been in-built into both the Google Ranking 
programs and Submission process. We believe the implications 
of which boil down to the following,
1) Google will not include a page in it's database unless there 
exists at least one link to it from a page already within 
it's database. 
 2) When Google produces a set of results it not only scores the 
page on it's own content, but places a high importance on 
both the number of pages which link to it and the quality of 
those pages (more about this next week). 
 3) A page which is picked up by the Google Spider (the program 
which surfs the net looking for new pages) will score higher 
than an identical page which is entered using the Google 
Submission process. 
 The Google Spider is probably the most efficient of all the 
search engine spiders around today. We know that our own pages 
are visited once a month by the Google Spider.
Look at rules 1) and 3) again, combine this with the efficiency 
of the Google Spider and there you have it - the perfect way to 
get your pages included in the Google Database.
i.e. Obtain links to your pages from other sites which are already 
within the Google database and then sit back and wait.
Your pages will (within a month) be added to the database by 
the Google Spider automatically obeying rule 1) and having 
the added bonus of being Spidered not Submitted.
There it is, how to achieve a better listing by Not Submitting. 
There are some more factors which you should consider, including 
the importance of the 'Open Directory'. Once again we have put 
this all in a free guide for you at, 
http://www.trafficfile.com/internet_marketing/search_engine/submit.htm
Next week we will pick up on another aspect of Google - the way 
in which pages linking to you can effect your ranking and more 
importantly how to judge the quality of those pages.
We hope you found this article useful and would like 
to wish you every success with your online venture.
Thanks
The TrafficFile Team 
<A HREF="http://www.trafficfile.com/index.htm">http://www.trafficfile.com/ </A>

<< Back to Newsletter Index
<< Back to TrafficFile Home