Broadcast Traffic Systems Releases SaaS Offering of ESSENTIALS

BRIDGEND, Wales—Broadcast Traffic Systems (BTS) has launched a new Software-as-a-Service (SaaS) model for its channel management application, ESSENTIALS. The move means that the cloud-based scheduling application is accessible from any browser and is available now on a per-channel, per-month basis.

BTS provides systems for single and multichannel broadcasts, supporting broadcasters with long term planning and advertising sales, without restrictions. ESSENTIALS is an entry level channel management application, designed for broadcasters who require a comprehensive traffic system at an affordable price. Built using a modular structure, it is possible to select only those modules that are relevant to the broadcaster, the company explained.

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